Marketing Research and Analytics, M.S.

About the M.S. in Marketing Research & Analytics

This 30-Hour Master’s in Marketing Research and Analytics program focuses on both quantitative and qualitative research methods and their application in a marketing context. Students will learn to analyze data using cutting edge marketing analytics techniques and how to apply the results to guide and support marketing-related decisions in companies. 

• MKT 5360 - Marketing Concepts and Strategies 3 Semester Credit Hours
• MKT 5376 - Consumer Behavior Research 3 Semester Credit Hours

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• MKT 5369 - Marketing Analytics Basics 3 Semester Credit Hours

• Or

• ISQS 5345 - Statistical Concepts for Business and Management 3 Semester Credit Hours

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• MKT 5370 - Advanced Statistics for Marketing 3 Semester Credit Hours
• MKT 5371 - Measurements and Survey Research in Marketing 3 Semester Credit Hours
• MKT 5375 - Experimental Design and Analysis in Marketing 3 Semester Credit Hours
• MKT 5373 - Market Forecasting and Analytics 3 Semester Credit Hours
• MKT 5374 - Digital Marketing Analytics 3 Semester Credit Hours
• MKT 5372 - Qualitative Research in Marketing 3 Semester Credit Hours

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• MKT 5380 - Applications of Marketing Research 3 Semester Credit Hours

• (Capstone Course)