Jun 18, 2025  
2025-2026 Undergraduate and Graduate Catalog 
    
2025-2026 Undergraduate and Graduate Catalog

Marketing, B.B.A.


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Communication Literacy Requirement


Communication Literacy courses for the Marketing major include: MCOM 2310 ; PCOM 3373 ; ISQS 3344 ; and MKT 3356 , and MKT 4385 .

Recommended Lower-Division Curriculum for B.B.A. All Majors


First Year


Fall


Total: 16

Spring


Total: 16

Second Year


Fall


Total: 16

Spring


Total: 15

Notes:


* Choose from core curriculum  requirements. Life and Physical Sciences must include both a lecture and a lab.

  • Students wanting to pursue the Accelerated Bachelor’s-to-Masters 150-hour program should take ACCT 3101  and ACCT 3304  spring of second year.
  • Students wanting to major in Finance should take FIN 3320  spring of second year.
  • Students wanting to major in Information Technology should take ISQS 3345  and ISQS 3348  in the spring of second year.

Recommended Upper-Division Curriculum


Third Year


Fall


Total: 15

Spring


Total: 15

Fourth Year


Fall


Total: 15

Spring


Total: 12

Total Hours: 120


Group A


Choose five courses from:

Group B


Choose two additional junior- or senior-level business courses provided they are not used to fulfill another requirement.

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